Swedish consumers unsure about EU's commitment to sustainability as the 2024 EU election draws closer

Moving closer to the 2024 European Union elections, there's a growing concern among Swedish consumers on the EU's commitment to sustainability. According to recent research by the Sustainable Brand Index, only 36% of Swedes feel the EU is effectively addressing sustainability challenges. The decrease in confidence is not limited to EU policies but extends to Swedish domestic politics, with trust levels in the government and opposition standing at 29% and 25% respectively.