Sweden

Sustainable Brand Index 2025

Official Report Sweden 2025

Explore the newest edition of Sustainable Brand Index, presenting the latest consumer and sustainability trends in the Swedish market and how consumers perceive brands’ sustainability image.

Access the official report for 2025 for free to see:

  • The Total Ranking 2025

  • Industry Rankings 2025

  • Key Sustainability Insights 2025

  • Consumer Behaviour Groups 2025

The report is 100% digital this year (no PDF)

Access the 2025 report

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Available products

Tailored reports are available for all the brands in the ranking.

Top 30

  1. Systembolaget

  2. Folkhälsomyndigheten

  3. Grumme

  4. Lantmännen

  5. IKEA

  6. Änglamark

  7. Arla

  8. Polisen

  9. Fjällräven

  10. ICA I love eco

  11. Matsmart

  12. SJ

  13. ICA

  14. Vattenfall

  15. Saltå Kvarn

  16. Skona

  17. Apoteket

  18. Coop

  19. Kung Markatta

  20. Urtekram

  21. Naturkompaniet

  22. Volvo

  23. Kiviks Musteri

  24. Skansen

  25. Försvarsmakten

  26. Polarbröd

  27. Axa

  28. Apotek Hjärtat

  29. Skellefteå Kraft

  30. Kivra

Industry Winners

  • Airlines - SAS

  • Automotive - Volvo

  • Banks - Swedbank (NEW)

  • Beauty - ACO (NEW)

  • Beverage - Kiviks Musteri (NEW)

  • Clothes & Fashion - Brands - Fjällräven

  • Clothes & Fashion - Stores - Naturkompaniet

  • Consumer Goods Corporations - Essity

  • Digital Services - Kivra (NEW)

  • E-commerce - Matsmart

  • Electricity & Heating - Vattenfall

  • Food - Lantmännen (NEW)

  • Forest Owners - Sveaskog (NEW)

  • Fuel - OKQ8 (NEW)

  • Furniture & Decoration - Brands - Orrefors (NEW)

  • Furniture & Decoration - Stores - IKEA

  • Gambling & Lottery - Svenska Postkodlotteriet

  • Governmental Institutions - Folkhälsomyndigheten

  • Grocery Stores - Systembolaget

  • Healthcare Providers - Humana (NEW)

  • Hobby & Leisure - Clas Ohlson (NEW)

  • Home Appliances & Electronics - Brands - Electrolux

  • Home Appliances & Electronics - Stores - Kjell & Company

  • Hotels - Scandic Hotels

  • Hygiene & Cleaning - Grumme

  • Insurance - Folksam (NEW)

  • Opticians - Synsam

  • Parcels & Logistics - PostNord

  • Passenger Transport - SJ

  • Pension - KPA Pension

  • Pharmacies - Apoteket

  • Real Estate - HSB

  • Restaurants, Cafes & Take-away - MAX

  • Telecommunications - Telia

  • Travel & Tourism - Skansen

  • Vehicle Inspection & Service - Bilprovningen

Watch The Launch Webinar

If you missed the launch of Sustainable Brand Index 2025 - Sweden, you can watch it here again.

All industries & brands

Brands are selected yearly across various sectors, based on a set of independent parameters. Parameters include market share, turnover, and general brand awareness. These criteria aim to create a selection that mirrors the brands that consumers meet in their everyday lives. Brands cannot choose to be included or excluded from the study, and the annual results of Sustainable Brand Index™ are open to the public.

Click here to see if a brand is selected in the study.

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