Denmark

Sustainable Brand Index 2025

Official Report Denmark 2025

Explore the newest edition of Sustainable Brand Index, presenting the latest consumer and sustainability trends in the Danish market and how consumers perceive brands’ sustainability image.

Access the official report for 2025 for free to see:

  • The Total Ranking 2025

  • Industry Rankings 2025

  • Key Sustainability Insights 2025

  • Consumer Behaviour Groups 2025

The report is 100% digital this year (no PDF)

Access the 2025 report

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Available products

Tailored reports are available for all the brands in the ranking.

Top 30

  1. Änglamark

  2. REMA 1000

  3. Lego

  4. ØGO

  5. Urtekram

  6. Thise Mejeri

  7. Friland

  8. Grøn Balance

  9. Naturmælk

  10. Aarstiderne

  11. Brugsen

  12. Coop

  13. Coop.dk

  14. DSB

  15. Arla

  16. Sygeforsikringen "danmark

  17. Rynkeby

  18. Salling Group

  19. SuperBrugsen

  20. Netto

  21. Metroen

  22. Matas

  23. Valsemøllen

  24. Salling

  25. Tryg

  26. IKEA

  27. føtex

  28. Kvickly

  29. FDB Møbler

  30. Bilka

Industry Winners

  • Airlines - SAS

  • Automotive - Volvo (NEW!)

  • Banks - Arbejdernes Landsbank

  • Beauty - Matas

  • Beverage - Rynkeby

  • Clothes & Fashion - Brands - Hummel

  • Clothes & Fashion - Stores - Salling

  • Consumer Goods Corporations - Coop (NEW!)

  • E-commerce - Aarstiderne

  • Electricity & Heating - Andel Energi

  • Food - Änglamark (OVERALL WINNER)

  • Fuel - OK

  • Furniture & Decoration - Stores - IKEA

  • Grocery Stores - REMA 1000

  • Hobby & Leisure - Lego

  • Home Appliances & Electronics - Brands - Siemens

  • Home Appliances & Electronics - Stores - Elgiganten

  • Hotels - Scandic Hotels (NEW!)

  • Hygiene & Cleaning - Lambi

  • Insurance & Pension - Sygeforsikringen "danmark

  • Parcels & Logistics - GLS (NEW!)

  • Passenger Transport - DSB (NEW!)

  • Restaurants, Cafes & Take-away - McDonald's

  • Telecommunications - YouSee

  • Travel & Tourism - Spies (NEW!)

Watch The Launch Webinar

If you missed the launch of Sustainable Brand Index 2025 - Denmark, you can watch it here again.

All industries & brands

Brands are selected yearly across various sectors, based on a set of independent parameters. Parameters include market share, turnover, and general brand awareness. These criteria aim to create a selection that mirrors the brands that consumers meet in their everyday lives. Brands cannot choose to be included or excluded from the study, and the annual results of Sustainable Brand Index™ are open to the public.

Click here to see if a brand is selected in the study.

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