The Netherlands

Sustainable Brand Index 2025

Official Report Thet Netherlands 2025

Explore the newest edition of Sustainable Brand Index, presenting the latest consumer and sustainability trends in the Dutch market and how consumers perceive brands’ sustainability image.

Access the official report for 2025 for free to see:

  • The Total Ranking 2025

  • Industry Rankings 2025

  • Key Sustainability Insights 2025

  • Consumer Behaviour Groups 2025

The report is 100% digital this year (no PDF)

Access the 2025 report

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Available products

Tailored reports are available for all the brands in the ranking.

Top 30

  1. Ekoplaza

  2. Tony's Chocolonely

  3. IKEA

  4. Dopper

  5. Zonnatura

  6. Greenchoice

  7. Dille & Kamille

  8. ANWB

  9. De Vegetarische Slager

  10. Marktplaats

  11. NS

  12. HEMA

  13. Oatly

  14. ASN Bank

  15. Weleda

  16. Alpro

  17. Arla

  18. Valess

  19. Triodos Bank

  20. LUSH

  21. Zuivelhoeve

  22. Lidl

  23. Garden Gourmet

  24. Vandebron

  25. Vattenfall

  26. Spa

  27. Albert Heijn

  28. ANWB Reizen

  29. Vivera

  30. HAK

Industry Winners

  • Airlines - KLM

  • Automotive - Volvo (NEW!)

  • Banks - ASN Bank

  • Beauty - Weleda (NEW!)

  • Beverage - Spa

  • Clothes & Fashion - Zeeman (NEW!)

  • Consumer Goods Corporations - FrieslandCampina

  • Digital - Apple (NEW!)

  • E-commerce - Marktplaats

  • Energy - Greenchoice

  • Food - Tony's Chocolonely

  • Furniture & Decoration - IKEA

  • Grocery Stores - Ekoplaza

  • Health Insurance - a.s.r.

  • Hobby & Leisure - Dille & Kamille (NEW!)

  • Holiday Parks - Landal GreenParks

  • Hotels - Van der Valk (NEW!)

  • Mobility - ANWB (NEW!)

  • Pharmacies - Kruidvat

  • Restaurants, Cafes & Take-away - La Place

  • Telecommunications - KPN

  • Travel & Tourism - ANWB Reizen

Watch The Launch Webinar

If you missed the launch of Sustainable Brand Index 2025 - The Netherlands, you can watch it here again.

All industries & brands

Brands are selected yearly across various sectors, based on a set of independent parameters. Parameters include market share, turnover, and general brand awareness. These criteria aim to create a selection that mirrors the brands that consumers meet in their everyday lives. Brands cannot choose to be included or excluded from the study, and the annual results of Sustainable Brand Index™ are open to the public.

Click here to see if a brand is selected in the study.

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