Case studies

We work with clients from different industries and markets, both in B2C and B2B context. Read below how we have helped our clients to elevate their sustainability strategy through actionable insights and strategic recommendations.

Optimising the communication
strategy for Electrolux

We helped Electrolux to identify which sustainability aspects could be most relevant to communicate and how to do it in order to drive purchase intention among consumers. By uncovering consumer behaviour in different parts of the customer journey, the study helped Electrolux better prioritise what to communicate, where and how in the customer journey.

Elevating Lidl’s sustainable brand perception in Sweden

Our clear recommendations paved the way for Lidl to strengthen the perception of sustainability among Swedish consumers, thereby enhancing the perception of quality and, over time, mitigating the negative impact of their foreign heritage.

“The rigorous insights in the report are valuable and give us a solid foundation to work with both our brand and our communication.“

Anders Rynnel
Brand & Insight Director, Apoteket

“The sustainable Brand Index team provides us with sound insights and holistic analyses. They are well informed on sustainability issues. Our report brings value to our strategic planning and communications.”

Christina Gustafsson
Nordic Consumer & Business Insight Manager, McDonald’s