SB Insight blog
Explore the latest insights and trends in sustainability, marketing, and communication with SB Insight. Our blog offers news, articles and updates to help you stay informed and inspired. Read now our newest article!
Sustainability shortfall: Nordic consumers unimpressed with the business sector efforts
Only 30% of Swedish and Norwegian consumers and 35% of the Finnish consumers consider that the business sector is taking enough responsibility when it comes to sustainability. The latest research by SB Insight indicates that a mere third of the citizens in Sweden, Norway, and Finland think that companies in the respective countries are sufficiently promoting sustainable development.
Swedish consumers unsure about EU's commitment to sustainability as the 2024 EU election draws closer
Moving closer to the 2024 European Union elections, there's a growing concern among Swedish consumers on the EU's commitment to sustainability. According to recent research by the Sustainable Brand Index, only 36% of Swedes feel the EU is effectively addressing sustainability challenges. The decrease in confidence is not limited to EU policies but extends to Swedish domestic politics, with trust levels in the government and opposition standing at 29% and 25% respectively.