Finland

Official Report Finland 2025

Sustainable Brand Index 2025 Finland

Explore the newest edition of Sustainable Brand Index, presenting the latest consumer and sustainability trends in the Finnish market and how consumers perceive brands’ sustainability image.

Access the official report for 2025 for free to see:

  • The Total Ranking 2025

  • Industry Rankings 2025

  • Key Sustainability Insights 2025

  • Consumer Behaviour Groups 2025

The report is 100% digital this year (no PDF)

Access the 2025 report

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Available products

Tailored reports are available for all the brands in the ranking.

Top 30

  1. Elovena

  2. Valio

  3. S-Ryhmä

  4. SINI

  5. VR

  6. Yliopiston Apteekki

  7. Fazer

  8. Prisma

  9. S-market

  10. K-ryhmä

  11. Myllyn Paras

  12. Kotimaista

  13. K-Supermarket

  14. K-Market

  15. Serla

  16. Fiskars

  17. Vaasan

  18. K-Citymarket

  19. Partioaitta

  20. Kokkikartano

  21. Myllärin

  22. Halti

  23. LV

  24. Oululainen

  25. Finlayson

  26. Iittala

  27. S-Pankki

  28. Pentik

  29. Lambi

  30. Suomalainen Kirjakauppa

Industry Winners

  • Airlines - Finnair

  • Automotive - Volvo

  • Banks - S-Pankki

  • Beauty - LV

  • Beverage - Paulig

  • Clothes & Fashion - Brands - Halti

  • Clothes & Fashion - Stores - Partioaitta

  • Consumer Goods Corporations - S-Ryhmä

  • E-commerce - tori.fi

  • Electricity & Heating - Vattenfall

  • Food - Elovena (OVERALL WINNER)

  • Fuel - ABC

  • Furniture & Decoration Brands - Finlayson (NEW!)

  • Furniture & Decoration Stores - Pentik

  • Grocery Stores - Prisma (NEW!)

  • Hobby & Leisure - Fiskars

  • Home Appliances & Electronics Brands - Nokia

  • Home Appliances & Electronics Stores - Veikon Kone (NEW!)

  • Hotels - Sokos Hotels

  • Hygiene & Cleaning - SINI (NEW!)

  • Insurance & Pension - LähiTapiola

  • Parcels & Logistics - Matkahuolto

  • Passenger Transport - VR

  • Pharmacies - Yliopiston Apteekki

  • Restaurants, Cafes & Take-away - Kotipizza

  • Telecommunications - Elisa

  • Travel & Tourism - Aurinkomatkat

Watch The Launch Webinar

If you missed the launch of Sustainable Brand Index 2025 - Finland, you can watch it here again.

All industries & brands

Brands are selected yearly across various sectors, based on a set of independent parameters. Parameters include market share, turnover, and general brand awareness. These criteria aim to create a selection that mirrors the brands that consumers meet in their everyday lives. Brands cannot choose to be included or excluded from the study, and the annual results of Sustainable Brand Index™ are open to the public.

Click here to see if a brand is selected in the study.

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