Find out what sustainability means to your consumers.

Sustainability is no longer a trend or an add-on and consumers demand transparency, evidence and clarity from brands. Are you aligned with your consumers' expectations on your sustainability efforts, or just scratching the surface?

Discover the in-depth insights on what sustainability really means to your audience and how you should be communicating to meet their needs.

What we offer:

  • Extensive consumer insights: discover sustainability’s impact on consumer behaviour and how it affects your brand and industry.

  • Competitive edge: understand how your sustainability efforts are perceived against competitors and discover strategies to stand out.

  • Strategic recommendations: discover the top sustainability concerns and priorities among consumers within your specific field and how to address them effectively.

Why SB Insight?

  • A vast amount of data: discover our database of 80,000 consumers to understand how sustainability affects their purchasing behaviour and prioritisations.

  • Specialists on brands: our insights cover over 1600 brands across 36 industries in 8 countries.

  • Expert analysis: we provide decision-making material and actionable insights on how sustainability affects brand image, communication and business development with 15 years of experience.

Ready to elevate your sustainable brand? Book a meeting!


“McDonald’s in Sweden has been working with SB Insight since 2016 and the yearly analysis report is widely used throughout the organisation both internally, but also externally with our agencies and partners. The Sustainable Brand Index is an important source of information for us, and provides valuable insights on consumers' sustainability priorities and expectations for our industry which helps us to define focus areas for our communication.”

Henrik Nerell
Communications Director, McDonald’s Sweden


Discover the insights we have for you