Swedes express low confidence in government and opposition's commitment to sustainability

Only a minority of Swedish citizens believe that the government and opposition are taking sufficient responsibility for sustainable development, shows the data from Sustainable Brand Index. The results show that only 29% of respondents believe that the government is taking sufficient responsibility for sustainable development. For the opposition, the figure is even lower, with only 25% of Swedes viewing their efforts as sufficient.

The political impact of public dissatisfaction

The figures indicate a clear disappointment among citizens regarding the efforts of political leaders for the environment and sustainable development. This is a strong indication that both the government and opposition need to improve their policies and communication on these critical issues.

Given that the EU election is approaching on June 9, this is particularly relevant as it can affect how voters view the parties' ability to handle these issues at a European level. The lack of confidence could have profound effects on the political landscape, especially in the upcoming elections where sustainability issues are increasingly prominent. It also underscores the need for concrete actions and clearer leadership in the area of sustainable development.

The weak figures for both the government and opposition show that there is significant room for political actors to reposition themselves and really show that they can lead Sweden towards a more sustainable future.

Sustainable Brand Index by SB Insight

SB Insight's study, Sustainable Brand Index, is Europe's largest independent brand study on sustainability. The study has been conducted annually since 2011. In the 2024 study, a nationally representative sample of 29,000 Swedish consumers aged 16–75 years was interviewed during the period December 2023 - February 2024. A total of 432 brands across 36 industries were assessed based on how they are perceived to perform within the 17 global sustainability goals. The respondents were sourced from Norstat's panel.

How you can benefit from SB Insight’s data?

Interested in tailored sustainability and consumer insights about your brand? Check out our extensive database. SB Insight offers tailored insights gathered from 80,000 consumers over 14 years. Our data helps you understand the market and industry trends and how your brand performs among the competitors . To learn more about our data and insights and how they can benefit you, click here.