SB Insight blog
Explore the latest insights and trends in sustainability, marketing, and communication with SB Insight. Our blog offers news, articles and updates to help you stay informed and inspired. Read now our newest article!
Swedes express low confidence in government and opposition's commitment to sustainability
Only a minority of Swedish citizens believe that the government and opposition are taking sufficient responsibility for sustainable development. The results fro Sustainable Brand Index show that only 29% of respondents believe that the government is taking sufficient responsibility for sustainable development. For the opposition, the figure is even lower, with only 25% of Swedes viewing their efforts as sufficient.
Sustainability shortfall: Nordic consumers unimpressed with the business sector efforts
Only 30% of Swedish and Norwegian consumers and 35% of the Finnish consumers consider that the business sector is taking enough responsibility when it comes to sustainability. The latest research by SB Insight indicates that a mere third of the citizens in Sweden, Norway, and Finland think that companies in the respective countries are sufficiently promoting sustainable development.