SB Insight blog
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Swedes express low confidence in government and opposition's commitment to sustainability
Only a minority of Swedish citizens believe that the government and opposition are taking sufficient responsibility for sustainable development. The results fro Sustainable Brand Index show that only 29% of respondents believe that the government is taking sufficient responsibility for sustainable development. For the opposition, the figure is even lower, with only 25% of Swedes viewing their efforts as sufficient.
Sustainability shortfall: Nordic consumers unimpressed with the business sector efforts
Only 30% of Swedish and Norwegian consumers and 35% of the Finnish consumers consider that the business sector is taking enough responsibility when it comes to sustainability. The latest research by SB Insight indicates that a mere third of the citizens in Sweden, Norway, and Finland think that companies in the respective countries are sufficiently promoting sustainable development.
Swedish consumers unsure about EU's commitment to sustainability as the 2024 EU election draws closer
Moving closer to the 2024 European Union elections, there's a growing concern among Swedish consumers on the EU's commitment to sustainability. According to recent research by the Sustainable Brand Index, only 36% of Swedes feel the EU is effectively addressing sustainability challenges. The decrease in confidence is not limited to EU policies but extends to Swedish domestic politics, with trust levels in the government and opposition standing at 29% and 25% respectively.
Navigate the new normal and understand EU’s Green Claims Directive
In a landmark decision, the EU Parliament has adopted its position on the Green Claims Directive, targeting the greenwashing problem—where companies make misleading or unsubstantiated claims about their products' environmental benefits. As buzz around the directive grows, we want to clarify its status and implications for businesses and consumers.